Aug 11, 2026

For drivers in Franklin, Kentucky, and the surrounding Bowling Green area, getting outdoors is part of the lifestyle. The all-new 2027 Ford Bronco Filson is designed for those who want an SUV that’s equally at home on Kentucky roads, backcountry trails, and weekend adventures.

Ford partnered with legendary outdoor brand Filson to create a Bronco that combines the model’s proven off-road performance with premium, durable materials and practical features.

Filson-Inspired Design

Filson has been making outdoor gear since 1897, with a reputation for products built to withstand demanding conditions. That philosophy carries into the Bronco Filson’s interior.

The cabin features quilted leather, leather-wrapped surfaces, and durable materials designed to handle real-world use. Filson-inspired saddle bags integrated into the doors and rear sport-bar area provide convenient storage for tools, water bottles, hunting gear, camping equipment, and other essentials.

It’s a premium interior without losing the Bronco’s outdoors-focused personality.

Bronco Capability Comes Standard

Underneath the unique Filson design is a serious off-road machine.

The Bronco Filson is powered by a twin-turbo 3.0L EcoBoost® V6, specially tuned for the model. It also comes equipped with the Sasquatch® package, including:

  • 35-inch tires
  • Front and rear electronic-locking axles
  • GOAT Modes™
  • FOX® piggyback reservoir shocks
  • High-clearance off-road capability

The suspension has been specifically tuned to provide a balance of off-road performance and on-road comfort.

Designed for Everyday Driving, Too

The Bronco Filson isn’t only about what happens after the pavement ends. Ford has also focused on making it more comfortable for everyday use.

With the roof installed and windows closed, the Bronco Filson delivers a quieter cabin, with Ford reporting nearly 20% less perceived wind noise than the 2021 Bronco.

A camera-based rearview mirror helps maintain visibility when the cargo area is packed, while available automatically deploying running boards make getting in and out easier.

And when it’s time to have some fun, the removable roof and doors bring back the open-air experience that makes the Bronco unique.

Find Your Next Ford Bronco at Hunt Ford

If you’re searching for a Ford Bronco dealer in Franklin, KY, Hunt Ford is proud to serve drivers throughout Franklin, Bowling Green, and South Central Kentucky. We’re also proud to serve customers throughout Middle Tennessee in Portland, Gallatin, Springfield, and Hendersonville.

The 2027 Ford Bronco Filson brings together Ford’s legendary 4×4 capability with Filson’s long-standing tradition of durable outdoor gear. It’s a Bronco designed to be driven, used, and enjoyed — whether you’re heading down the highway or taking the road less traveled.

Interested in the 2027 Ford Bronco Filson? Contact Hunt Ford in Franklin, KY, to learn more and be among the first to experience it.